Make your website work harder
| February 14, 2005, 8:14 amFocusing on your sites purpose can help develop a web presence that gives your customers what they need and provide measurable business value. More...
PPC 4 SEO
| November 23, 2004, 1:15 pmCombine the strengths of Pay per Click (PPC) and Search Engine Optimisation (SEO) for short term flexibility and longer term cost reduction. More...
Search Engine Marketing Overview.
| October 10, 2004, 2:00 pmSearch Engine Marketing is process of gaining and maintaining listings in search engines and directories to ensure customers can easily find products and services based on their search criteria. More...
Marketing the Meme
| September 6, 2004, 12:13 pmWhat do Google, the Macarena, Hotmail and Affiliate networks have in common?
They all are or have been virulent memes or idea viruses, that have moved through society without advertising. More...
The Semantic Web
| September 2, 2004, 11:10 amAn incredibly powerful idea that would allow computers to deal with meaning. More...
Standards not Browsers
| August 31, 2004, 12:14 pmFor many years it has been necessary to create multiple versions of a website to allow all browser users to access it effectively, over the past few years this situation has changed, due to the sterling work of the World wide web Consortium. More...
Search Engine Optimisation and design.
| August 4, 2004, 12:40 pmIt's more work at the outset, but designing in Search Engine Optimisation has considerable long term benefits, so here's an outline for how it can be done... More...
Pull Marketing
| July 20, 2004, 12:03 pmMarketers and advertisers when beginning to work online brought with them a traditional 'push' mentality, forcing banner adverts, interstitials, pop ups in peoples way. And surprise surprise, people don't like it. More...
Linking for accessibility & SEO
| June 21, 2004, 12:50 pmLinks are the glue that holds the web together, everybody loves them. Or do they? More...
Accessibility overview.
| June 12, 2004, 3:36 pmOrganisations are now beginning to take accessibility of websites more seriously, particularly where poor accessibility constitutes a denial of access to products and services, for example on an eCommerce site. More...
Accessible flash.
| May 15, 2004, 12:03 pmFlash has had a bad press when it comes to accessibility and there are also issues with the indexing of flash based content by search engines. More...
Encouraging deep linking.
| April 22, 2004, 10:08 amGetting product pages indexed by search engines isn't always straight forward, here are some tips that can help. More...
