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<title>Matt Fenn Newsfeed</title>
<link>http://mattfenn.com/</link>
<description>Design and Technology</description>
<language>en-uk</language>

<item>
<title>
Make your website work harder</title>
<link>
http://www.mattfenn.com/article/make-your-website-work-harder/
</link>
<description>
Focusing on your sites purpose can help develop a web presence that gives your customers what they need and provide measurable business value.</description>
</item>
<item>
<title>
PPC 4 SEO</title>
<link>
http://www.mattfenn.com/article/ppc-4-seo/
</link>
<description>
Combine the strengths of Pay per Click (PPC) and Search Engine Optimisation (SEO) for short term flexibility and longer term cost reduction.</description>
</item>
<item>
<title>
Search Engine Marketing Overview.</title>
<link>
http://www.mattfenn.com/article/search-engine-marketing-overview/
</link>
<description>
Search Engine Marketing is process of gaining and maintaining listings in search engines and directories to ensure customers can easily find products and services based on their search criteria.</description>
</item>
<item>
<title>
Marketing the Meme</title>
<link>
http://www.mattfenn.com/article/marketing-the-meme/
</link>
<description>
What do Google, the Macarena, Hotmail and Affiliate networks have in common?&lt;br /&gt;
They all are or have been virulent memes or idea viruses, that have moved through society without advertising.</description>
</item>
<item>
<title>
The Semantic Web</title>
<link>
http://www.mattfenn.com/article/the-semantic-web/
</link>
<description>
An incredibly powerful idea that would allow computers to deal with meaning.</description>
</item>
<item>
<title>
Standards not Browsers</title>
<link>
http://www.mattfenn.com/article/standards-not-browsers/
</link>
<description>
For many years it has been necessary to create multiple versions of a website to allow all browser users to access it effectively, over the past few years this situation has changed, due to the sterling work of the World wide web Consortium.</description>
</item>
<item>
<title>
Search Engine Optimisation and design.</title>
<link>
http://www.mattfenn.com/article/search-engine-optimisation-and-design/
</link>
<description>
It's more work at the outset, but designing in Search Engine Optimisation has considerable long term benefits, so here's an outline for how it can be done...</description>
</item>
<item>
<title>
Pull Marketing</title>
<link>
http://www.mattfenn.com/article/pull-marketing/
</link>
<description>
Marketers and advertisers when beginning to work online brought with them a traditional 'push' mentality, forcing banner adverts, interstitials, pop ups in peoples way. And surprise surprise, people don't like it.</description>
</item>
<item>
<title>
Linking for accessibility &amp;amp; SEO</title>
<link>
http://www.mattfenn.com/article/linking-for-accessibility-and-seo/
</link>
<description>
Links are the glue that holds the web together, everybody loves them. Or do they?</description>
</item>
<item>
<title>
Accessibility overview.</title>
<link>
http://www.mattfenn.com/article/accessibility-overview/
</link>
<description>
Organisations are now beginning to take accessibility of websites more seriously, particularly where poor accessibility constitutes a denial of access to products and services, for example on an eCommerce site.</description>
</item>
<item>
<title>
Accessible flash.</title>
<link>
http://www.mattfenn.com/article/accessible-flash/
</link>
<description>
Flash has had a bad press when it comes to accessibility and there are also issues with the indexing of flash based content by search engines.</description>
</item>
<item>
<title>
Encouraging deep linking.</title>
<link>
http://www.mattfenn.com/article/encouraging-deep-linking/
</link>
<description>
Getting product pages indexed by search engines isn't always straight forward, here are some tips that can help.</description>
</item>

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