Current Subject: eMarketing

Make your website work harder

| February 14, 2005, 8:14 am

Focusing on your sites purpose can help develop a web presence that gives your customers what they need and provide measurable business value. More...

PPC 4 SEO

| November 23, 2004, 1:15 pm

Combine the strengths of Pay per Click (PPC) and Search Engine Optimisation (SEO) for short term flexibility and longer term cost reduction. More...

Search Engine Marketing Overview.

| October 10, 2004, 2:00 pm

Search Engine Marketing is process of gaining and maintaining listings in search engines and directories to ensure customers can easily find products and services based on their search criteria. More...

Marketing the Meme

| September 6, 2004, 12:13 pm

What do Google, the Macarena, Hotmail and Affiliate networks have in common?
They all are or have been virulent memes or idea viruses, that have moved through society without advertising. More...

Standards not Browsers

| August 31, 2004, 12:14 pm

For many years it has been necessary to create multiple versions of a website to allow all browser users to access it effectively, over the past few years this situation has changed, due to the sterling work of the World wide web Consortium. More...

Pull Marketing

| July 20, 2004, 12:03 pm

Marketers and advertisers when beginning to work online brought with them a traditional 'push' mentality, forcing banner adverts, interstitials, pop ups in peoples way. And surprise surprise, people don't like it. More...